Household Brands: Men Wield Mops, Too
Kat Child is a rising senior at UNC-Chapel Hill and a digital marketing associate at Eckel & Vaughan. Brands that objectify women or depict them with unattainable standards of beauty are...
View ArticleWhat Marketers Can Learn From Donald Trump
When I heard that Donald Trump had entered the 2016 presidential race, I laughed. When Trump’s poll numbers began steadily climbing and ultimately dominated his competitors, I cringed. When I watched...
View ArticleCampbell’s Reminds Us How To Truly Feel Full
This is going to sound melodramatic, but bear with me. What is real life anymore? Pinterest makes me feel incompetent on the crafting and home décor fronts. According to Instagram, I’m not traveling to...
View ArticleSo, You’ve Been Trumped?
It’s the new norm. Companies across the U.S. are bracing for a tweet from our President. It’s happened to some of our country’s most high-profile organizations. If you’re in an industry that...
View ArticleAdvertising, Gender Stereotypes, and Our Responsibility
This week, the Advertising Standards Authority (ASA)—the UK’s regulator of advertising—launched an effort to crack down on ads that, through gender stereotyping, “might be potentially harmful to...
View ArticleMaximizing Your Brand’s “Searchability” This Holiday Season
It’s that time of year again. Brands around the world are vying for consumer attention as spending increases during the holidays. Whether product-driven or service-driven, we see brands amp up...
View ArticleHeaven’s Sauce
North Carolina is a land of friendly people. Yet there are many opportunities to disagree with one another. There are the obvious points of difference. Politics. Religion. Even basketball. In...
View ArticleWhat’s Wrong with an “Off-the-Shelf” Solution? (Part One)
What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving...
View ArticleWhat’s Wrong with an “Off-the-Shelf” Solution? (Part Two)
What makes a great advertising or advocacy campaign? Why do some hit the mark and others fall flat? Our most successful client relationships start with an innovative approach rooted in a deep, evolving...
View ArticleThank You, Howard Rockett
“We are not in the business of creating beautiful ads. We’re in the business of solving business problems.” – Howard Rockett, founder of Rockett Burkhead & Winslow. This little nugget of wisdom...
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